Opinions have been going on about Search Engine Optimisation having died a long time since Internet Technology has evolved. We reckon it has caused panic amongst SEO professionals and that businesses began to worry as well how to get their websites to become fairly visible on the World Wide Web. There was even an article published on the Forbes Online Magazine “Is SEO Dead?”, which we deem was informative enough to let us know of a lot of things about SEO and how changes are about to happen. Someone must have been fancying those hoax celebrity death issues that they decided to include Search Engine Optimisation as its casualty.
No, SEO is not dead. It is rather more reasonable to say though that it has evolved – from merely manipulating web development schemes to get to the top of Search Engine Results Pages to a whole new level of online visibility.
With 2014 having just started, we reckon you’re wondering how the evolution of SEO should look like, and how you can make it work for your business.
Well, one of the most efficient ways to find out is to conduct a thorough study of how Google works to bring your pages to their search results. Your SEO professionals will have more jobs to do now, finding out how to unlearn to manipulate these complex algorithm just to have your website at the top search rankings, and adapt to the new scheme search engines have implemented. Reports have it that relevant keywords used to find information on the Internet still matters to how search engines crawl web servers and index your content, but it will come to your delight that they now have deployed programs to find which contents are credible and trustworthy to show. These its of information (though very complex for a layman to understand) shows that Search Engine Results Pages and rankings will give merits to other factors like Social Media engagements and interactions, including but not limited to Facebook, Twitter, and now Google+.
The Author Will Have Merits
With the recent implementation of Google Authorship, people will not have the ability to link the content they write (or anything written for them) to their Google+ profiles. This is seen to be have a direct effect in optimising your pages. If you wish to find out how, visit the Google Authorship page.
This time, it wouldn’t just be the content that will matter to search engine crawling and indexing. Who wrote the content and how credible they are now matters to where your pages will be in search results. It is foreseen that in 2014 and the coming years, Author Ranking in Google Search Results will be a vital factor when it comes to bringing your website to the top search rankings.
With Authorship seen to prevail, businesses are encouraged to have their writers, (whether in-house or freelance) to sign up to Google+ and allow them the opportunity to present their articles by themselves, instead of having ghost-writers.
Social Media Will Still Bring You There
Apart from Authorship, the influence of Social Media will continue to advance. It is seen to play a more vital role to search rankings.
In the past, your website’s visibility depended on the number of links to your website from other pages (Inbound Links). Today, even though Inbound Links are still very relevant and prevalent, Social Media signals are slowly taking over.
The complex method that Google employs to index search results have now considered Social Media presence. Their engineers are formulating and implementing advanced algorithm that are likely to be more intelligent to determine how strong and sensitive your Social Media presence is. It includes all content in your Social pages – from your posts, likes, comments, followers, to the number of times your content have been shared through a sea of Social Media channels. These are the factors that determine the activity and interaction of your audience with your brand.
If your business has not explored the potential of Social Media yet, now would be the best time to learn about it and join the bandwagon. It promises a resonating presence on the World Wide Web, especially if you aim to gain a huge audience base and a tremendous number of leads.
Google+ Will Be Useful
We all must have avoided being active in Google+ when it was introduced. What with all the Social Media platforms available for us to explore, we seem to have just neglected it as we thought it was just another Social Networking channel which we find a bit redundant. But lo, and behold! Google+ is deemed to be a vital SEO influencing aspect in 2014 and in the coming years.
The fact of the matter is if you’re signed up with a Social Media channel directly connected to a company that sets the bar for web searches, there is no way that you should avoid Google+. Google has control on over 67% of the US online search market.
In addition, the number of people on your +Circles and your +Engagements now contribute to your Author Rank. That means, having a Google+ profile will be utterly useful if you want your content to appear in the top Search Engine Results Page
In A Nutshell
We can conclude that Search Engine Optimisation has not died at all. It has just simply evolved into a more beneficial way for businesses and individuals. Majority of the principles used in optimising your web pages’ search results are still very much useful. You just might want to have your SEO professionals to update their knowledge and learn the advance rudiments of the game.
There are only three tips we can encourage you to do for now: update your Google+ profile and link your website to it, increase your activity in Social Media, and start becoming active on Google+.