YOU CAN’T LET BAD ONLINE MARKETING FEEDBACK HURT YOUR FEELINGS


YOU JUST NEED PLAUSIBLE WAYS TO MAKE THINGS WORK BETTER

In all aspects of life constructive criticism helps us the most to improve ourselves.

In business, constructive feedback motivates us to develop better marketing strategies.

But lately, what we read on the internet from Online Marketing experts and critiques are all about how we are doing it wrong.

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Scratch that. You can’t let these negative tips get in the way of your success. What you need at the moment is to let yourself know that you are in the right track and the slow turn-outs may just mean you need to push your Online Marketing strategies further, and make it better.

THERE ARE 6 PLAUSIBLE WAYS TO DO IT

1. WEB ANALYTICS

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Although your instinct may be right, you can’t always be complacent and leave everything to your gut feel.

You need to make sure that your decisions are based on facts, not speculations brought by what you assumed was okay.

When you’re done creating your home page, leave it. You’re most likely to have it as your number one channel to convert your audience to a quality lead.

What you need to do is a concrete measurement system to compare the number of visitors in your pages against the number of people who got engaged and eventually became QUALIFIED LEADS.

How?

Google Analytics, at the moment, is the leading provider of this for businesses. It helps you have a closer look at the number of visitors in your pages and then lets you use tools to analyse these numbers and get you into making improvements.

Analytics Screenshot

TO READ AN ARTICLE ABOUT GOOGLE ANALYTICS AND TO BETTER UNDERSTANDING OF HOW IT WORKS

YOU MAY CLICK THE IMAGE BELOW

Denver Business Journal

As soon as you have seen how your pages are viewed by your visitors, you can now come up with ways to improve based on these numbers. You may either work on improving the look of your pages, or revise the contents to make them more inviting.

2. SOCIAL MEDIA

Social-Media-Marketing

Now this is not just about joining the bandwagon and creating a profile. This is about getting people hooked on you and giving them answers to their questions that has everything to do with your products and services.

Choosing the right Social Media channel can give you a lot of benefits. Not every available platform is appropriate for the kind of business that you do .

Social-media-for-public-relations1

THE ARTICLE BELOW MAY HELP YOU DECIDE WHICH PLATFORM IS MORE APPROPRIATE FOR YOUR BUSINESS

YOU MAY CLICK THE IMAGE TO READ

CHICAGO STYLE SEO ARTICLE

3. CONTENT… IS STILL KING

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What they read matters.

What they see in your pages counts.

Remember that you need to engage your visitors to what you’re all about before they can actually feel that there is something in it for them.

Collaborate with the best content researchers, writers and editors within your company to make sure that your readers would have the answers to their queries.

TO FIND OUT WHY AN ENGAGING CONTENT RULES OVER OTHER ELEMENTS IN ONLINE MARKETING

YOU MAY CLICK THE IMAGE BELOW TO READ THE ARTICLE

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4. BE THE COMPETITION THAT EVERYONE IS CHASING

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Be aware of what is around you. I’m most certain you know there are hundreds of other business that are after success, too.

A competitor analysis will help you stand out amongst them and be the leader in the industry. How?

Competitor-Analysis

By keeping track of where they are in terms of how they market their products and services online, including how engaging their pages are, we get a grip of how to be on top of the game. That, in the least, makes us AWARE of what they are all about instead of being worried about what they do.

TO FIND OUT A MARKET COMPETITOR ANALYSIS WORKS

YOU MAY READ AN ARTICLE BY CLICKING THE IMAGE BELOW

SEARCH ENGINE PEOPLE ARTICLE

THE ONLINE SELLER ARTICLE

5. STRUCTURED DATA

structured data

It is important that you arrange every minute detail of your pages according to a standard that is easier for Search Engines to index.

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What I’m talking about here is that a framework of everything you are about in your pages. Information about your business, your products, your services, your pricing structures, your mark-ups and promotions, and your campaigns should have a standard form and structure so Search Engines can index them appropriately and place you in the results where your audience can easily spot you.

TO HELP YOU UNDERSTAND THIS BETTER, YOU MAY READ THESE ARTICLES ABOUT COMING UP WITH STRUCTURED DATA ACCORIDING TO SCHEMA.ORG STANDARDS

YOU MAY READ AN ARTICLE BY CLICKING AN IMAGE BELOW

SCHEMA ORG ARTICLE

SPARK LOGIX ARTICLE

ECOMMERCEBYTES ARTICLE

6. WEBMASTER TOOLS

Staying afloat in the Search Engine results is important. Maybe just as important as making your way up to higher results ranking but you need to  make sure that you do not get get any lower than what you used too be, not when it is caused by search engine technical issues either.

Technical issues among Search Engines sometimes take your pages down there where they should be as their indexing programs find it harder to place you in the results pages accordingly.

To avoid being dragged down to the bottom by these technical issues, you can keep track of how your pages are indexed by using webmaster tools.

By signing up to any of these:

Google-Webmaster-Tools

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you’d be able to show these search engines your updated content regularly whole you get the chance to review chances of linking to other pages and other online marketing strategies that you can apply.

TO HELP YOU BETTER UNDERSTAND HOW WEBMASTER TOOLS WORK, YOU MAY READ THESE ARTICLES BELOW

YOU MAY READ AN ARTICLE BY CLICKING AN IMAGE

SEOMOZ ARTICLE

LUNAMETRICS ARTICLE


So, if you believe your business are applying these techniques to boost your online marketing turn-outs, then you are on the right track.

Two thumbs upThere is no way in the Online Universe that you are doing it wrong and you can’t let these negative articles hit you and hurt your business.

Although everything is about perspective and we may just overlook the thought that these “You’re Doing It Wrong” articles mean well, let us keep in mind that being a little rough around the edges is all right for the meantime. It only goes to show that there a bigger room for you to improve how you market your business on the World Wide Web.

But if you are working these best practices and getting the results you need, you may praise your team for doing a job well done.

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