Have you ever had that feeling that your business website has only been walked in on by a huge amount of traffic but none of them seemed to have been interested in what you are telling them about?
Do you ever wonder why you see a rather enormous number of visitors but you haven’t had any queries in your mailbox from your website visitors?
If you have always wondered about it, don’t worry, you’re not being paranoid. Perhaps it would be best that you have a closer look at the contents of your website and your blog to see if any of them really captures the interest of a relevant audience.
Websites are like a book, a biography for some whilst an interesting narrative for others. In this modern world where people rely on the internet to get most businesses done, we cannot overlook the importance of a functional and inviting web or blog site. It’s the most important channel a business can ever come up with in order to get the number of audience, queries and leads they are targeting.
And what does a book have to be to get that?
R E A D A B I L I T Y
I am a writer myself and I must say that I also read a lot of books to enrich my vocabulary and widen my knowledge on things that I didn’t even know existed. Out of curiosity I learn, and the things that I believe would help pave the way to what I want to become, I apply. Applied learning though is a trial and error process, like life is a constant cycle of lessons learned. Before I even take you through some psychobabble about life’s lessons, let’s go back to what writing on the we is all about.
As I was telling you, I am something of a bookworm myself. I’ve got a enchant for interesting and informative reads – whether it be a thick text reference that we have in schools or a short user guide to the latest software, to fictions and bios. And as a writer, I have picked up a few things that I’d like to impart to businesses and freelancers. They’re some things I reckon important for us to know and apply.
Take note that content is the meat and potatoes of what a business site or a blog channel is all about. it is where most readers engage themselves in and not the popup boxes that can sometimes be annoying, so we better heed the advice we receive and the feedback we hear from readers themselves to improve and give them something more gripping than what they used to see.
I have collected several mottos and single-line philosophies in life that I have related to content writing, if only to serve as a guiding light to everyone in this business where over half stays adrift while others dominate the industry.
Never take time for granted, especially your readers’ time. Always take into consideration that a total stranger who came across your business site or your blog channel spends minutes or maybe hours having a look at what you’ve got to tell them. And only in a matter of seconds, it is easy for them to feel that their time has been wasted. DO NOT GIVE THEM ROOM TO HAVE THAT FEELING. Content writing and marketing is all about giving your audience the best value for their time. Writers must have a natural gift for sharing and not a selfish intent to earn for their wits. They are sharers in nature and the best ones usually never ask for anything in return. if you happen to be a business in need of a content writer or a team of them, or you want to do it by yourself, make sure that the information you place in the sites provides tremendous value.
Writers always have a character in mind when they create pieces. Even technical writers have a significant point where they have their blahs revolve around. This “character” does not necessarily have to be what your business is about. In at least half of what you write in your content, especially your blog, think of a particular subject to focus on that maybe somewhat not what you are doing. Writers that write about themselves are often boring. Businesses who only talk about their businesses on the internet are mostly viewed by the audience as self-centred, revenue-focused institutions. Remember that the emergence of the Internet paved the way for businesses to get closer to the community, and to build a community a trusted assimilation with each other is needed. No community trusts any one who is self-centred and just wishes to get money from others by doing transactions. Reach out to an audience by showcasing something extraordinary. Something that rouses the interest of your audience and make them say, “what a brilliant idea to really write about something like this. I would want to know more of what they do.” There are writers and bloggers who really go out of their way to reach out to people and provide their readers a wider range of subjects to read about.
MAKE YOUR READERS BURN WITH DESIRE.
Stories are often filled with an enticement factor. Something that makes their readers wish for what they were reading about. Your pieces should also be about bringing across that desire, too. Make sure that your content – business, creative or technical – touches base desire and wanting or an interest that grows within… and bigger. Come to a point as well where you can feed your audience’s wishes and, encourage them to act on it. Often called as the art of persuasion in the online marketing world, this tactic often brings in more interested readers.
Every bit of sentence that your website or blog is all about kind of unfolds the character you are made of. Whether it is a short and sweet message on an introduction page or descriptive article on your About Me page, it still defines you to your readers, so make sure that what you write about and how you write them is sensitive enough to get to your readers… not on their nerves though. Make them feel that the pieces are written for them even if your About Me page usually just revolves around the history of your business, your career, and your breakthroughs and milestones. The best writers can usually make the contents seem that the reader really have to know everything about the site. You can do that, too.
The three Cs of writing can be very well applied in this bit. Be CONCISE, COHERENT and CONCRETE. it helps avoid a lot of beating around the bush. Make sure that every piece you write and every section in the site you fill information in is relevant and fluid. Readers usually just flip trough pages. Your one-liners may be catchy enough to get their curiosity but the statement to back the one-liners must also be strong enough to get them to stick to what they are reading. Otherwise, it would just be another page turned.
While you want to concentrate on a rather exquisite piece for your audience to engage themselves in, you are bound to making your site visible on search engines. And while you know the rules and how it works, keep in mind that sprinkling an article with keywords that doesn’t seem to make sense to you would also not make sense to your readers. Contingency is the key here. If you feel that the key phrase would compromise the entire readability of your content, then work your way through various SEO tools that can suggest alternatives for them. Search engines themselves can be your best friends in writing content that does not go out of the SEO trend. The best thing that your website content could have is an excellent content that people want to read. The density of SEO keyword is significantly useful to gain traffic but insensible sprinkling of keywords and key phrases usually just get people to pass through your pages, without reading, and leave you without any interest from them about your services, let alone a query of what you can do for them.