Tag Archives : online marketing strategies


DO YOU WANT TO BE ON TOP? – Defining The Purpose Of Portfolio Websites & SEO

It’s undeniable that freelancing is a fast-rising career on the Internet. What with several freelance job markets and ad boards around catering to a staggering number of independent contractors, there is no doubt that there should be a project for almost everybody – from writers to web developers, designers, and countless others. I came across a question, just today, in a freelancing discussion board while I was going through my daily routine and I found it to make a lot of sense. Given that as freelancers we want to find the best prospects and work with them on a rather […]

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SEO-is-dead_blog

R.I.P. SEO? – We Do Not Think SEO Died. It’s Evolving. 1

Opinions have been going on about Search Engine Optimisation having died a long time since Internet Technology has evolved. We reckon it has caused panic amongst SEO professionals and that businesses began to worry as well how to get their websites to become fairly visible on the World Wide Web. There was even an article published on the Forbes Online Magazine “Is SEO Dead?”, which we deem was informative enough to let us know of a lot of things about SEO and how changes are about to happen. Someone must have been fancying those hoax celebrity death issues that they […]


Celebrities, Businesses and Government Departments Buying ‘BOGUS’ Facebook Likes from ‘CLICK FARMS’ | Mail Online

READ THE FULL DAILY MAIL ONLINE STORY HERE  Celebrities, businesses and even the U.S. State Department have bought bogus Facebook likes, Twitter followers or YouTube viewers from offshore ‘click farms,’ where workers tap, tap, tap the thumbs up button, view videos or retweet comments to inflate social media numbers. Since Facebook launched almost 10 years ago, users have sought to expand their social networks for financial gain, winning friends, bragging rights and professional clout. And social media companies cite the levels of engagement to tout their value. But an Associated Press examination has found a growing global marketplace for fake […]


LEAD NURTURING – A Small Business’ Guide To Taking Care of Prospects

With every blog or website talking about how to capture leads, we don’t so often bump into written pieces as to how you could take care of these leads so we can eventually convert them into buying customers. Lead conversion is one of the most critical factors that can determine your business’ success. if you happen to have spent less on lead generation, obviously for the fact that online marketing is becoming more cost-effective as it progresses, you may consider reaping its rewards if you carefully work to convert these qualified leads into sales. As a small business, you can […]


How Can Startups Use The Power Of Social Media (Infographic) – Business 2 Community

The Power Of Social Media There was a time (even a couple of years back) when enough credit was not given to the power of social media. The social networking sites were getting strictly used by individuals to re-kindle old friendships. Social media, however, got its well-deserved worth ever since business organizations started harnessing its full potentials. We all know that the recent algorithm updates of major search engines have turned social media into an all-powerful entity. In fact, search engines like Google take social engagement as a major signal to judge the credibility of a website. Simply put, social […]


THE BUZZ IS ALL ABOUT MAKING IT AT THE TOP OF WEB SEARCHES

This video is streaming from a third-party website. Please note, iFrontier Solutions does not control the contents, recommended videos, or links that appear on this player. iFrontier Solutions does not own this video nor claims to own it.  There’s been so much buzz about Search Engine Optimisation since the beginning of Internet. Web developers have een pouring in their expertise like clockwork just to make sure that the websites they manage will be consistent at top of web search results. Yeah, those websites that come up on Google Search did not just show up there like magic. SEO specialists work […]


IMPROVE YOUR [ONLINE] MARKETING TECHNIQUES IN FOUR ACE WAYS

- Not That Your Current One’s Not Working – For Business-2-Business companies, inbound marketing seem to be a little hard to manage properly. Obviously, this process moves so fact across different platforms on the Internet. There are your online social channels, how you build your content, and measures to define how things are working. With all of these on their plate, it is a little baffling for businesses to find out where to begin. Clearly, it is crucial that you know the basics before digging in deeper and grasping the nitty-gritty. Once you’ve gotten a grip of a campaign you […]


AVIVA’S VIDEO ON WHY CONTENT IS KING

This video is streaming from a third-party website. Please note, iFrontier Solutions does not control the contents, recommended videos, or links that appear on this player. iFrontier Solutions does not own this video nor claims to own it.  New Thinking – Content is King This video briefly explains the importance on CONTENT on your Online Marketing action plans. John Gibbard from Dare, one of the UK’s leading digital agencies, provides some quick tips on how to create engaging content for your website. [youtube=http://www.youtube.com/watch?v=l-y3GUvOdPo&w=560&h=315]


TEN BEST WRITING TIPS FOR YOUR ONLINE MARKETING CONTENT

Through the years, even before technology has brought us advanced perks of marketing our businesses, the very traditional way of bringing forth our products and services to the market is by simply sending information to people. Marketing experts create printed materials – flyers, brochures, etc. to let the people know what they could do for them. Advertisements are also made through traditional media, together with sending direct mail to a possible group of clientele. The Internet also paved the way for electronic marketing, such as Social Media advertisement, email marketing, and online lead generation by directing people to business websites. […]


YOU CAN’T LET BAD ONLINE MARKETING FEEDBACK HURT YOUR FEELINGS

YOU JUST NEED PLAUSIBLE WAYS TO MAKE THINGS WORK BETTER In all aspects of life constructive criticism helps us the most to improve ourselves. In business, constructive feedback motivates us to develop better marketing strategies. But lately, what we read on the internet from Online Marketing experts and critiques are all about how we are doing it wrong. Scratch that. You can’t let these negative tips get in the way of your success. What you need at the moment is to let yourself know that you are in the right track and the slow turn-outs may just mean you need to […]